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StoneX’s Prime Services Division launches Prime Direct

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StoneX Group Inc’s Prime Services Division has launched a new Prime Direct offerings which leverages the firm’s technology to bridge the void between full-service Prime Brokerage services offered to larger managers and discount brokerage options accessible to emerging investors. 

Providing family offices, hedge funds, and other professional clients with the same institutional routing and systems offered by full-service Prime brokerages, but in a direct-to-client format that includes the StoneX Equities Pro platform which is available in web, mobile, and desktop formats that can be used interchangeably.
Ben Brown, Managing Director of Business Development for Prime Services at StoneX, says: “StoneX is continuing to push the envelope when it comes giving our clients access to the technological solutions needed to trade the US equities and options markets at an institutional level. As many other firms look for ways to monetise their customer’s trade flow, we’ve actively developed a platform that uses the same routing protocols institutional traders use to avoid unnecessary fees.”
The Prime Direct Platform will be made accessible via StoneX’s digital platform allowing clientele to trade US equity and options while leveraging StoneX’s white-glove service and technical prowess. The Prime Direct platform is a unique offering designed to make prime brokerage services that are provided by top-tier financial institutions to clients with the institutional-grade algo order routing that emerging fund managers are accustomed to in addition to some of the best execution quality on the market. Once users have established an account with StoneX they will be able to easily activate Prime Direct which will offer professional trading capabilities in a way that is fast, inexpensive, and supported by the highest level of customer service. 
Douglas Nelson, Managing Director – Co-Head of Prime Services at StoneX Financial Inc, says: “We’re excited to have this opportunity to leverage our tech platform to offer the best and most economical solutions to emerging managers and family offices.  As we constantly look to evolve our platform to meet the needs of new managers, we strive to continue providing all of our customers with the same high touch service we’ve been known for throughout the industry.” 

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