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Allfunds appoints head of new Brazil office

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Open architecture funds platform Allfunds Bank is to open a new Brazil headquarters in Sao Paolo, with the appointment of Jorge Sierra as the firm’s new Country Head.

Sierra will be responsible for heading up the Allfunds Sao Paolo office, reporting directly to Laura Gonzalez, Head of Iberia and Latin America. He was previously the Country Head in Brazil and also responsible for Global Accounts before being promoted to Head of Iberia and Latin America at the end of 2017. 
Allfunds has been present in Brazil since 2016 and has extensive plans to continue to accelerate its growth in the Region. 
Gonzalez, says: “Brazil is an extremely important market and we are thrilled to be continuing to work with our clients to help streamline the distribution process. I personally feel very connected to Brazil after my time there launching the Allfunds Brazilian business. It is a unique and highly dynamic market that really has something special to offer and I am confident that Jorge´s experience will have a great impact.  It gives me great pleasure to welcome Jorge to the team.”
Sierra has over 20 years of experience in sales and marketing and studied finance and business administration at the Getulio Vargas Foundation and marketing at the Sao Paolo Superior School of Advertising and Marketing.
Allfunds Bank remains the fund manager’s overall first choice for fund platform distribution out of 80 B2B platforms across Europe – according to the Platforum report, March 2018.

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