Apifiny, a global cross-exchange digital asset trading network, has appointed Diana Pires as Chief Revenue Officer.
Founded in 2018 by CEO Haohan Xu, Apifiny connects with over 20 of the top 100 global digital asset exchanges by trading volume to unify highly fragmented trading markets. This increases stability, continuity and reduces disruption in the digital asset marketplace by providing institutional traders immediate access to the optimal market-clearing prices and global liquidity for trading cryptocurrencies.
Pires brings over 10 years of global sales experience to Apifiny, previously working for S&P Global and ICE before transitioning into the crypto space as the first Institutional Sales Lead at OKX in Hong Kong. She then joined Crypto.com to build out the global institutional pipeline and drive business development for the exchange business as Senior Vice President. As the new CRO, Pires will be responsible for leading the growth of the US and APAC markets, in addition to expanding to EMEA.