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Nick Eatock returns as Intelliflo’s CEO

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Nick Eatock is to return as Intelliflo’s Chief Executive Officer (CEO) following the departure of Hamish Purdey, who is leaving the firm to pursue new challenges.

Purdey joined Intelliflo in November 2014, at which time Eatock took on the role of Executive Chairman.
Eatock says: “Hamish has done a fantastic job over the last five years with Intelliflo, a period in which we have grown the business to 35% market share, with almost 23,000 users. I’d like to thank Hamish for his enormous contribution and wish him well in his future endeavours.”
Purdey says: “I have thoroughly enjoyed my time with Intelliflo, I am very proud of everything we have achieved, including the seamless integration of business critical systems, the development of the Personal Finance Portal (PFP) and the ability to deliver access to new technology for advisers, such as Open Banking. I am confident I am leaving the business well positioned for continued success and growth.”
Eatock says: “I am delighted to be returning to the role of CEO at an enormously exciting timing for the organisation. Having worked closely with Hamish for the last five years we will be able to effect a seamless transfer of responsibilities and ensure continuity for staff and clients alike.”
Intelliflo has enjoyed rapid growth since its inception in 2004. Its business management system, Intelligent Office (iO), has 22,700 users from 2,350 firms with assets under advice of GBP395 billion.

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